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LONDON: Views on what constitutes marketing “innovation” vary, but four themes, ranging from the facilitation of brand purpose to disruption of … https://www.google.com/url?rct=j&sa=t&url=https://www.warc.com/NewsAndOpinion/news/Marketing_innovation_trends_revealed/ffcd68be-036a-4582-90a9-4529011c5a44&ct=ga&cd=CAIyH2ZlZDNkYWI2OTYyYjI1ODQ6Y29tLmNvOmVuOkNPOkw&usg=AFQjCNHBCexHwDKyGt5bXFfFYgFSVbS7Fw

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